ADMT Energy Conservation for KIDS

1.Who do you think are the target audience of this clip?

2.What do you think are the main key messages that the clip is trying to communicate?

3.Do you think the clip is effective? Why or why not?

4.How do you think the messaging/clip could be further improved?

1.I think they are little children under the age of 12. Since many children of their age like cartoons and they use animations and talking objects to pass the message, I think the children would be attracted to the nice pictures on the screen and also listen to what the animations have to say.

2.They want kids to learn from a young age to conserve energy and so, they decided to tell them about the CFL bulbs and how they would be better than incandescent bulbs and to conserve energy by switching off appliances when not in use.

3.Yes. Most 6-10years old kids might watch it and if they do not understand the video, they would ask their parents and their parents would explain the concept and the kids would learn to conserve energy in the two main ways they can. Replace bulbs with CFL bulbs and to switch off appliances after use.

4.They could show the consequences of not conserving energy, but in a more mild way, instead of showing harsh things like people eating raw meat without energy to cook the meat so as to not scare the audience.